BERITA

In order to introduce local products made by the people of Segara Jaya village, Bekasi, it is necessary to conduct training and assistance regarding effective and efficient sales promotion strategies through social media. The purpose of this training and assisting is to motivate and educate the Segara Jaya village community in managing their business using social media marketing. This assisting process is carried out by means of counseling and demonstration methods which are attended by several participants who are micro, small, and medium enterprises (MSMEs).    Participants were given an understanding and introduction to social media marketing in the form of Facebook, Twitter, Instagram, and e-commerce such as Shopee, Tokopedia, and Bukalapak, which made it easier for them to promote their local products with several marketing strategies. The target of this training and assisting is for participants to be able to market and sell their local products online using interactive social media. In addition, with the assistance of interactive social media, it is hoped that business actors can create bigger and developed business opportunities for local products. This condition will certainly have a positive impact on increasing their business income in the future.

Jika mendengar kata skenario, maka pikiran kita tertuju pada dunia sinematografi. Skenario dibayangkan sebagai alur naskah yang berisi adegan sebuah drama, sandiwara, atau film. Namun, skenario bukan hanya milik industri film saja. Skenario dapat diterapkan juga dalam bisnis skala mikro, kecil, hingga raksasa.

Skenario bisnis adalah upaya sederhana untuk mengidentifikasi potensi risiko yang dapat dialami bisnis. Skenario ini membantu bisnis mempersiapkan diri terhadap potensi masalah di masa depan. Jika bisnis mampu menyusun skenario dengan baik, maka bisnis tersebut sedang membangun jaminan untuk siaga terhadap situasi apapun di masa mendatang. 

Keuntungan memiliki skenario bisnis bagi sebuah usaha terutama UMKM sangat beragam. Salah satu keuntungannya adalah UMKM tidak reaktif atas perubahan yang terjadi secara mendadak di pasar. Misalnya, UMKM tidak mudah untuk menaikkan harga ketika biaya bahan baku naik, atau tidak ringan tangan memecat pegawai jika biaya operasional membengkak. 

Untuk memperoleh skenario bisnis yang baik, maka UMKM perlu menampakkan risiko yang ada secara nyata. Setiap dugaan masalah yang mungkin muncul, harus dibahas dan disiapkan rencana untuk menghadapinya. Skenario yang baik adalah skenario yang mempertimbangkan profil risiko pengusaha, kemampuan perusahaan, dan tren pasar. Skenario pun akan membantu pengusaha memahami situasi secara lebih objektif, sehingga keputusan bisnisnya pun akan menjadi lebih rasional.

When we hear the word scenario, our minds are drawn to the world of cinematography. Scenarios are imagined as script lines that contain scenes from a drama, play, or film. However, the screenplay does not only belong to the film industry. Scenarios can also be applied in micro, small, and giant scale businesses.

A business scenario is a simple attempt to identify the potential risks a business may experience. These scenarios help businesses prepare for potential future problems. If the business is able to develop a good scenario, then the business is building a guarantee to be prepared for any situation in the future.

The advantages of having a business scenario for a business, especially MSMEs, are very diverse. One of the advantages is that MSMEs are not reactive to sudden changes in the market. For example, it is not easy for MSMEs to raise prices when the cost of raw materials increases, or it is not easy to fire employees if operational costs swell.

To obtain a good business scenario, MSMEs need to show real risks. Any suspected problems that may arise, must be discussed and a plan prepared to deal with them. A good scenario is one that takes into account the entrepreneur’s risk profile, company capabilities, and market trends. Scenarios will also help entrepreneurs understand the situation more objectively, so that their business decisions will become more rational.

Berbicara itu gratis. Artinya, tidak akan ada konsekuensi saldo rekening kita berkurang secara otomatis, ketika kita “salah ucap”. Salah karena menyebabkan orang lain marah, tersinggung, atau kecewa. Alih-alih memotivasi, kita malah memicu pertengkaran.

Karena berbicara itu adalah hak, kita seringkali mendapati orang bicara sebebas-bebasnya tanpa memperhitungkan akibatnya. Apalagi di zaman teknologi komunikasi saat ini, dimana kecepatan penyebaran pesan semakin tinggi.  Sayangnya, (atau malah untungnya?) kebebasan itu tetap perlu diaplikasikan secara bertanggung jawab. Ketika ada dampak negatif timbul, hasil dari apa yang kita ucapkan. Oleh karena itu, daripada setiap berucap menyebabkan dampak negatif, lebih baik berlatih bicara yang benar, bukan?

Mulai latih untuk memikirkan intensi setiap kali kita ingin buka mulut yang bakal menjadi panutan. Pikirkan dampaknya sebelum bicara. Kalaupun ternyata salah juga, minta maaf lah dengan rendah hati.

Talking is free. Means that there will be no consequences for our account balance to decrease automatically, when we “misspoke”. It is wrong to cause another person to be angry, offended, or disappointed. Instead of motivating, we trigger fights.

Because speaking is a right, we often find people speaking freely without considering the consequences. Especially in the current era of communication technology, where the speed of spreading messages is getting higher. Unfortunately, (or maybe fortunately?) that freedom still needs to be applied responsibly. When any negative impact arises, it is the result of what we say. Therefore, instead of every speaking causing a negative impact, it is better to practice speaking properly, right?

Every time we want to open the mouth, start practicing to think about the intentions to become a role model. Think about the impact before speaking. Even if it turns out to be wrong, apologize humbly.

Berburu makanan nikmat dan lezat tanpa mengganggu kolesterol, temukan di rumah makan Taman Jaya Ujung Kulon.

Sensasi pecak bandeng tanpa duri dan pindang kepala ikan tanpa santan susah untuk dilupakan. Sambal pecak bandeng khas diracik mengikuti warisan budaya lokal. Pindang kepala ikan segar dengan bumbu pilihan menambah kenikmatan makan siang anda. Menu lain yang tidak kalah sensasional, udang asam manis, udang bakar dan udang saos padang. Jenis udang segar vaname yang diambil dari tambak udang di pesisir Ujung Kulon, dagingnya kenyal dengan baluran bumbu pilihan. Bagi anda yang suka dengan ikan laut, tersedia juga ikan kue yang dibakar atau digoreng remah, cumi bakar dioles dengan bumbu khusus sesuai dengan selera pelanggan.

Rumah makan yang berdiri sejak tahun 2012 ini juga menyajikan makanan khas Banten lainnya seperti karedok, bakwan jagung yang gurih, sayur asam dan menu lainnya.

Lokasinya di jalan akses TOL Cilegon barat, kota Cilegon Banten 087808188179.

Hunting for delicious  food without afraid of cholesterol, find it at Taman Jaya Ujung Kulon restaurant.

The sensation of pecak bandeng without thorns and pindang head fish without coconut milk is hard to forget. The typical pecak bandeng sauce is prepared following the local cultural heritage. Pindang fresh fish heads with selected spices adding the enjoyment of your lunch. Another menu that is also sensational is sweet and sour prawns, grilled shrimp and prawns in Padang sauce. This kind of fresh vaname shrimp taken from a shrimp pond on the coast of Ujung Kulon, its really chewy with right selection of seasonings. For those  who like sea fish, there are also fish cakes that are baked or fried in crumbs, grilled squid smeared with special spices according to customer tastes.

This restaurant, which was founded in 2012, also serves other Banten specialties such as karedok, savory corn bakwan, tamarind vegetables and other menus.

The location is on the west Cilegon toll road access, Cilegon Banten city 087808188179.

Digital marketing mulai banyak dikenal di era pandemi ini. Meskipun semenjak internet banyak dikenal, telah ada yang melakukan kegiatan ini. Dengan berbagai variasi teknik, digital marketing kemudian semakin berkembang dan mendapatkan momentum di era pandemi seperti sekarang ini. Kebutuhan akan pelaku digital marketing yang dapat membantu memasarkan suatu produk menggunakan media digital semakin meningka.

Dengan penetrasi internet dan media sosial yang terus menanjak, Indonesia kini memperlihatkan potensinya sebagai target pasar yang cukup menjanjikan di Asia Tenggara, terutama dalam urusan pemasaran produk. Berbagai perusahaan mulai perlu memiliki strategi digital marketing untuk dapat bertahan.

HR 24/7 bekerja sama dengan Forum Manajemen Indonesia (FMI) Koordinator Wilayah Jawa Timur mengadakan Pelatihan dan Sertifikasi Nasional Bimtek Digital Marketing berlisensi Badan Nasional Sertifikasi Profesi (BNSP) dengan jadwal pelatihan (daring) pada 13-15 April 2022 dan sertifikasi (tatap muka) di Surabaya pada 2o Mei 2022. Segera daftarkan diri Anda dan bertemu mentor-mentor terbaik sambil mengembangkan jaringan melalui https://bit.ly/PSDM_10D.

Digital marketing is starting to be widely known in this pandemic era. Although since the internet is widely known, there have been those who have done this activity. With a variety of techniques, digital marketing is then growing and gaining momentum in the current pandemic era. The need for digital marketing actors who can help to promote a product using digital media is increasing.

With internet and social media penetration that continues to climb, Indonesia is now showing its potential as a promising target market in Southeast Asia, especially in terms of product marketing. Various companies are starting to need a digital marketing strategy to survive.

HR 24/7 in collaboration with the Indonesian Management Forum (FMI) East Java Regional Coordinator will hold a National Training and Certification of Digital Marketing Technical Guidance licensed by the National Professional Certification Agency (BNSP) with a training schedule (online) on 13-15 April 2022 and certification (face-to-face) in Surabaya on 23 April 2022. Register now and meet the best mentors while developing your network via https://bit.ly/PSDM_10D.