Hard Truth of Change Management

The world of management has a myriad of strategies and certainly a variety of knowledge, especially to improve a management in an organization. International webinar this time raised a theme that is “Hard Truth of Change Management”. Attending were prof. Uichol Kim, PhD, (Professor College of Bussines Administration Inha University, Korea).

Some opinions from the speakers as conveyed by Hilman Wirawan that three issues such as the impact of leadership in the organization, organization changes the current discussion, and future research. These three things have their own risks and certainly have some solutions that may help an organization such as training employees or members to increase credibility and flexibility, then restoring employees’ psychological resources such as organizational support or increasing psychological capital.

On the other hand, Prof. Uichol Kim explained about change management. Quoting from the father of management, Peter Drucker about the future “the best way to predict the future is to create it”. Creativity here is needed, some great figures like Steve Job with his smartphone, he can control the future and come up with an idea by making the first smartphone of his time.

In addition, he also explained about management. What is management? Management does things right, and leadership does the right thing. By uniting a team in one move, do the right thing and do it well. Then in the business sphere, business is an activity that increases profits as long as the business remains within the rules of the game. To survive in the game we have to have two purposes only such as marketing and innovation. Marketing and innovation make money, generate sales, and make a profit.

In the field of marketing he said that marketing is not a function, just like the whole business seen from the customer’s point of view. Each place has a different marketing strategy. like Elon Musk with his tesla company and Steve Job with his smartphone. Both parties certainly have different marketing but still maintain quality. The main resources in economic development are people, not raw materials that develop the economy.